I worked on Dairy Queen at BarkleyOKRP as the lead producer on their social media account. Below are are a few of my favorite campaigns.

DQ Delivers

I led the pre and post production for the launch of DQ’s owned delivery channel. I was responsible for managing the budget, casting SAG-compliant talent, negotiating rates, booking locations, and hiring external resources such as food stylists, prop/wardrobe stylists and a line producer. I also worked directly with our internal post-production arm to edit, animate and ship the final spots.

Creative: Alex Lofaro & Ryne Mitra | Editor: Gary Lange

DQ Cakes

I led the 2023 and 2024 productions for DQ Cakes, working with Pixel Farm in Minneapolis. I managed pre-production, including bidding and budget management, and coordinated on-set communication between food stylists and clients to ensure the product met expectations. I also oversaw post-production edits and animation for both campaigns.

Creative: Alex Lofaro & Kylee Alvarez | Production: Pixel Farm

ORGANIC + PAID Social

Paid and organic social was a large part of our scope, and we kept our social channels active. I led production on quarterly paid social and bimonthly organic social for DQ. My responsibilities included managing the budget, casting SAG-compliant talent, negotiating rates, booking locations, ordering props and wardrobe, and hiring external resources such as food stylists, crew, and DPs. I also managed the entire post-production process.

Organic Social

Creative: Alex Lofaro, Ryne Mitra, Kylee Alvarez & Molly Espenschied | DP: Alex Lofaro

Paid Social

Creative: Alex Lofaro, Ryne Mitra, Kylee Alvarez & Molly Espenschied | DP: Alex Lofaro

Creative: Eileen Hogan & Kylee Alvarez | Production: Rakish & Sunny Sixteen