Red Lobster Social

I worked on Red Lobster at BarkleyOKRP as one of the lead social producers. For Red Lobster’s “Crabfest” campaign, I led pre and post production for Instagram and TikTok content. I was responsible for managing the budget, casting SAG-compliant talent, negotiating rates, booking locations, ordering and organizing props, and hiring external resources such as food stylists and wardrobe stylists. I also managed communication between clients and internal teams on set. I oversaw the production from concept to delivery, including hiring a singer and musicologist for a custom song.

Creative: Parker Hamrick & Y Pham | Photographer/DP: Parker Hamrick | Food Stylist: Aracelis Thompson