I worked on Wendy’s at VMLY&R as the lead producer on their social media account. Below are are a few of my favorite projects.
Wendy’s Awards Submissions
Boomerbook - 2022 Clio Awards Bronze Winner
Julien - 2022 Cannes Shortlisted
Meat Tweet - 2022 Clio Awards Bronze Winner
Wendyverse - 2022 Cannes Submission
National Roast Day 2022
Wendy’s has always been famous for their Twitter burns, so they created a made up holiday "National Roast Day”. I produced a Cannes awards submission and a Roast Day recap social video. I managed remote edit sessions and executive schedules, relayed feedback between stakeholders, hired voice-over talent, gathered assets, and collaborated with editors and animators to ensure deadlines were met and feedback was executed.
Cannes Awards Submission
Roast Day Social Media Recap
ORGANIC + Paid social
I was the lead producer for monthly paid and organic social content on Wendy’s Instagram and TikTok. My responsibilities included managing the budget, casting SAG-compliant talent, negotiating rates, booking locations, ordering props and wardrobe, and hiring external resources such as food stylists, crew, and DPs. I managed pre-production to ensure ideas aligned with budgets and deadlines, oversaw shoot and post schedules, and led the entire post-production process to ensure feedback was addressed and assets were delivered on time.
Creatives: Brian Bockleman, Ben Conaghan, Hannah Cruise & Kelsey Johnson | Editor: VMLY&R Vault
TikTok
Wendy’s Paid Social
Hot & Crispy Fry Guarantee
Radio Spots
Hot Honey